Archive for the 'Better Sales' Category

The Formal Account Review

Sunday, June 1st, 2008

Why Review?
Obtaining continual feedback against a set of established criteria is vital if an organisation is to retain its existing top clients and seek to improve its standing and the quality of its service levels to them.
There Are At Least Seven Benefits Of Regular Feedback.
• Feedback reveals your customer’s current and future plans.
• Seeing your business from […]

Sales Professional’s Characteristics That Make or Break

Saturday, May 10th, 2008

What companies look for when recruiting a new sales representative are the characteristics that give you a successful sales career. If you have been hired to be part of a sales team, it’s probably because your manager can perceive that you have these attributes, at least to some degree. Your manager’s main challenge to help […]

After-market From Follow-up

Monday, April 21st, 2008

The “Total Quality Management” concept, as preached by Dr. Deming for decades, not only has its attractiveness and value going in, but can be utilized on the back end to result in two additional sources of markets, plus customer satisfaction. If applicable, follow-up phone calls to customers, called “happy calls,” are directed to determine the […]

Are You Scaring Your Customers Away?

Saturday, April 5th, 2008

“Hello, is (pause) puh-TREE-shuh home?”
So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn’t home, I’m her husband, he could talk to me.
At this point, one of two things happens. Either they hang up and try again […]

 

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