Continuing to be the global standard bearer of Bacardi is the company’s Bacardi Superior rum. It is by far the most important label in the company’s portfolio. Consistently ranking among the world’s leading brands, Bacardi Superior rum is known all over the world as the dynamic and free-spirited party drink.

On February of 1862, Don Facundo Bacard Mass was able to get a hold of the first Bacardi rum distillery on El Matadero Street, in the town of Santiago de Cuba. After the purchase, Don Facundo worked long hours under the tropical heat of his environment in order to learn every step in the process of making rum. Adding a few of his own ideas to the procedure, he was able to revolutionize the way rum is made.

Don Facundo is known to be the first rum producer to deliberately age his rums in small mature oak casks. He allowed his rum to age for two years inside charred barrels; the process imbues a deeper amber color to the substance. In order to produce the lighter color of Bacardi Superior, he left the substance uncharred and aged for a year. For maximum mixability, Bacardi Superior was then charcoal filtered to remove its color.

Through Don Facundo’s innovative spirit, he was able to sustain seven generations of his family. To date, his sons had carried on with his work, producing Bacardi Superior; one of the most acclaimed rums worldwide.

This entry was posted on Tuesday, July 21st, 2009 at 5:09 pm and is filed under Brands + Marketing, Content Writing, University of Information. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.