Why Good Text Content on Your Website Is Essential
March 10th, 2010Google are now rewarding well written content over other attributes and there are fewer ways to “cheat” your way to the top of the page rankings. Therefore writing good, natural descriptions is essential for attracting customers and improving your search engine ranking. It is easy when you know how and, as having good content on your website is important, it is an invaluable skill. However with the masses of information available on this subject it is difficult to know where to start especially as many of these sources will be out of date. Marshall’s Yard always has up to date advice on best practises. However here are some simple tips to help bring in customers and help your business grow organically.
Advertising, sponsored links and pay per view on search engines will bring in lots of new customers but this is only a quick fix, unless you have well written, engaging content to keep these customers coming back to your site time after time.
Firstly always use plain English, although you are very knowledgable about you products your customers may not be, so avoid using alot of technical jargon. There is no need to sound like you have swallowed a thesaurus, explain your product as simply as you can. The easiest way to do this is write the description as you would if you were telling a person in front of you about the product. A great way to do this is to get an actual person and explain it to them.
Unique content is also very important, never use standard manufacturers descriptions as, unless you have an exclusive deal, hundreds of other people are selling the same product and have access to the same description. Unless you are the first person using the description search engines will ignore is as duplicate content and any customers browsing for a particular product will probably have already read the same desription and therefore be less affected by it than an original description. The same rules apply for anyone selling on Ebay, Amazon, etc as well as your own website use different descriptions for each of your sites..
Alot has been written about adding keywords to descriptions improving search engine ranking, however there is such a thing as overkill. Keyword stuffing is a common problem and is extremely off-putting for customers. A few years ago this may have helped your search engine ranking but Google and other search engines have become wise to this and therefore it will most likely hinder rather than help your page ranking. Have a look at this gear knob website for efforts to give added value and information to customers.
Good grammar and spelling go a long way in giving your website a professional appearance. Sloppy spelling and punctuation gives your customers the impression you do not care and if you don’t care why should they? So check everything twice before putting it on your website.












